Global Consumer/Media Data & AI Strategy Lead m/f/d

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'.

YOUR TASKS AND RESPONSIBILITIES

The Global Consumer/Media Data & AI Strategy Lead will own and evolve consumer and media data as a strategic enterprise asset across Marketing, Media, Consumer Insights, and the broader commercial organization. This role is central to our ambition of building marketing systems that are predictive, privacy-compliant, and connected to real consumer behavior --- enabling personalization, measurement, and sustained business impact at global scale. This leader will define the vision and roadmap for how we strategically acquire, structure, govern, activate, and measure consumer and media data across all channels, platforms, and markets. They will collaborate closely with internal stakeholders across Marketing, Media, Insights, Digital, IT, and regional teams --- as well as external data partners, research vendors, and platform providers --- to ensure our data ecosystem fuels meaningful consumer understanding, more precise audience engagement, and stronger marketing performance.

Key Tasks/ What You'll Do

• Define the global vision and roadmap for evolving, governing, activating, and measuring consumer and media data across channels and markets --- with activation-ready frameworks and clear pathways to value realization.
• Build the foundations of a robust consumer data ecosystem that integrates first-party, second-party, and third-party data sources --- ensuring quality, consistency, consent compliance, and global interoperability.
• Establish processes for media data quality assurance, transformation, mapping, and taxonomy alignment to ensure accurate, consistent, and analysis-ready inputs for marketing mix modeling and marketing performance reporting.
• Define and enforce global governance standards, taxonomies, consent policies, and quality frameworks across the full consumer data lifecycle.
• Ensure consumer data is AI-ready by design --- with robust quality, consistent structures, documented lineage, consent-compliant usage rights, and identity frameworks.

WHO YOU ARE

• Bachelor's degree in marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master's degree preferred.
• 10+ years of experience leading and evolving consumer data strategy on a global scale, within complex, matrixed organizations.
• 5+ years' experience in roles covering media analytics, digital media data and effectiveness measurement, consumer research, and marketing science.
• Deep expertise in digital media measurement and marketing science.
• Strong measurement orientation, with experience defining effectiveness frameworks, experimentation, and learning loops.
• Fluent English required; additional languages a plus.